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Drive On.

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UnPark Your Life.

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Rally Car for Real Life.

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Live in The Lap of Luxury.

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Uncommon Luxury.

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The Extraordinary SUV.

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Obsession Unleashed.

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No Tagline Necessary.

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Born to Drive.

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Why Subaru
- The Subaru Difference
- Core technology
  
  Symmetrical All-Wheel Drive
- Core technology
  
  Boxer Engine
- Core technology
  
  Subaru Global Platform
- Core technology
  
  EyeSight
- Safety
- STI
Innovation. At the core of every Subaru.

We follow our love of technology, so you’re free to follow your heart. With a passion for performance and unyielding commitment to safety, we make sure you’ll always drive comfortably and confidently.

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Symmetrical All-Wheel Drive

We put Symmetrical AWD in nearly every Subaru because four wheels working together gives you more control. And more control keeps you safer.

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Boxer Engine

The innovative Boxer Engine—at the heart of every Subaru for over 50 years—has evolved to achieve an incredible balance of performance and efficiency.

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Subaru Global Platform

The safe and smooth ride you deserve requires an innovative framework like the Subaru Global Platform.

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EyeSight

We didn’t want to send you out into an unpredictable world all alone, so we’ve built you an intelligent and vigilant co-pilot.

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Safety

Safety technology that shows we care about protecting you and your passengers as much as you do.

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STI

It only takes three letters to spell excitement. Rally born and bred, our legacy continues.

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