Subaru in
the News

Subaru Welcomes Customers Back to Showrooms

Enhanced COVID-19 safety measures to complement the brand, which is safety-obsessed

Manila, 16 May 2020 – Motor Image Pilipinas, Inc. (MIP), the exclusive distributor of Subaru vehicles in the Philippines, and which runs a network of dealers, is resuming operations on May 18. Several Subaru dealerships in parts of the country are reopening on Monday, while MIP’s branches in the National Capital Region (NCR) will reopen...

New Subaru Forester GT Edition lands in the Philippines

The extraordinary SUV is now much sportier, designed exclusively for Asia

Manila, 11 March 2020 – Motor Image Pilipinas, Inc., the exclusive distributor of Subaru vehicles in the Philippines, is proud to launch the new Subaru Forester GT Edition. This specially designed Forester is the second GT Edition model available in the country – the first being the XV GT Edition – created in close collaboration with renowned...

Subaru brings innovation and excitement to the Singapore Motorshow 2020

• Launch of the all-new Subaru Forester e-BOXER and Forester GT Edition
• New Subaru Impreza showcased
• Special display of the SUBARU VIZIV ADRENALINE CONCEPT
• An adrenaline-pumping experience at the Subaru Russ Swift Stunt Show
• Visitors stand a chance to win a new Subaru XV 2.0i-S EyeSight sponsored by Motor Image

Singapore, 9 January 2020 – Motor Image, the exclusive distributor of Subaru vehicles in Singapore, is treating Singapore Motorshow 2020...

New Subaru Forester GT Edition Launched in Singapore

The extraordinary SUV is now much sportier, designed exclusively for Asia

Singapore, 9 January 2020 – Motor Image, the exclusive distributor of Subaru vehicles in Singapore, is proud to launch the new Subaru Forester GT Edition at the Singapore Motorshow 2020. The special edition Forester is the second GT Edition model in Singapore by Motor Image – the first being the XV GT Edition – created in close collaboration with...

New Subaru Impreza Showcased in Singapore

The fifth-generation Impreza gets styling, convenience and suspension upgrades for 2020

Singapore, 9 January 2020 – Motor Image, the exclusive distributor of Subaru vehicles in Singapore, is showcasing the new Subaru Impreza at the Singapore Motorshow 2020. The Impreza, updated for 2020, boasts several enhancements – both aesthetic and under the skin.

Revisions to the exterior of the Impreza include new LED headlamps; a new...

All-New Subaru Forester e-BOXER Launched in Singapore

The self-charging, mild hybrid e-BOXER system combines battery-powered electric motor assistance with two of Subaru's core technologies: Boxer Engine and Symmetrical All-Wheel Drive. With e-BOXER, the Forester now offers smoother and more responsive acceleration, enhanced off-road capability and better efficiency.

The e-BOXER system is capable of automatically and effortlessly switching between three driving modes: EV (pure electric), Engine...

New Subaru Forester GT Edition Showcased in Singapore

The extraordinary SUV is now much sportier, designed exclusively for Asia

Singapore, 4 November 2019 – Motor Image, the exclusive distributor of Subaru vehicles across eight markets in Asia, has unveiled the new Subaru Forester GT Edition. The special edition Forester is the second GT Edition model by Motor Image – the first being the XV GT Edition – created in close collaboration with renowned engineering company Giken Co....

Second regional winner to win the grand prize in Last Palm Standing - Mediacorp Subaru Car Challenge

Singapore, 5 November 2019 – Mr Siripong Toosadee from Thailand is the winner of the Last Palm Standing – Mediacorp Subaru Car Challenge. He clocked an impressive time of 76 hours, 55 minutes and 5 seconds in the 2019 edition of the iconic urban endurance challenge. The 41-year-old despatch driver succeeded in his fifth attempt and won a brand-new Subaru Forester 2.0i-L worth THB 1.33 million. As the last contestant of the Thai...

Last Palm Standing - Mediacorp Subaru Car Challenge 2019

Tuesday, 5 November 2019, 2.30pm

Total number of participants still standing: 6

Country |  Number of participants

Singapore: 4

China: 0

Cambodia: 0

Hong Kong: 0

Malaysia: 0

Philippines: 0

Taiwan: 0

Thailand:  1

Vietnam: 1

• We are four days into the challenge. Because of rain and lightning this morning, contestants took shelter for 30 minutes.

• A total of six participants – four local and two regional – remain in the...

Last Palm Standing - Mediacorp Subaru Car Challenge 2019

Monday, 4 November 2019, 7pm

Total number of participants still standing: 31

Country | Number of participants

Singapore: 23

Thailand: 3

Philippines: 2

Malaysia: 1

Hong Kong: 0

China: 0

Taiwan: 0

Vietnam: 1

Cambodia: 1

Updates

• 31 participants – 23 local and 8 regional, remain in the Challenge, more than last year’s 27 participants at the same time.

• The Thailand team is the strongest regional team with 3 contestants left in...

44 Contestants Remaining at the 1pm Break on Day 3

Fatigue and exhaustion do not falter the determination of the contestants

3 November 2019 – Two days into Last Palm Standing – Mediacorp Subaru Car Challenge, 34 local and 10 regional participants are still in the running for the grand prize of a brand-new Subaru. The Thai contingent is the best performing team at the moment with three contestants standing. Malaysia, Vietnam, Cambodia and the Philippines are still in the running for the...

Last Palm Standing - Mediacorp Subaru Car Challenge 2019

Sunday, 3 November 2019, 7pm

Total number of participants still standing: 108

Country | Number of participants

Singapore: 85

Thailand: 4

Philippines: 9

Malaysia: 4

Hong Kong: 2

China: 0

Taiwan: 0

Vietnam: 2

Cambodia: 2

• 108 participants – 85 local and 23 regional – remain in the Challenge, more than last year’s 101 participants at the same time.

• The Philippines team is the strongest regional team with only 1 drop-out.

• The...

148 Contestants Standing Strong after 24 Hours

Determined contestants brave the intense heat for the grand prize

3 November 2019, Singapore – A total of 111 local and 37 regional contestants are still in the running for the grand prize of a brand-new Subaru, as the Last Palm Standing – Mediacorp Subaru Car Challenge hits the 24-hour mark at 1pm, Sunday. The best team from the region at this point is from the Philippines with all 10 contestants still remaining in the...

Last Palm Standing - Mediacorp Subaru Car Challenge 2019

Saturday, 2 November 2019, 7pm

Total number of participants still standing: 321

Country | Number of Participants

Singapore: 255

China: 4

Cambodia: 9

Hong Kong: 8

Malaysia: 10

Philippines: 10

Taiwan: 6

Thailand: 9

Vietnam: 10

- A total of 321 participants – 255 local and 66 regional – remain in the Challenge, more than last year’s 285 participants at this stage.

- Regional teams from Malaysia, Philippines and Vietnam are standing strong with no...

The Media loves the all-new Subaru Forester!

Having tested the award-winning fifth-generation Subaru Forester, our media friends in Malaysia have given rave reviews.

After driving it long-distance from Penang to Bangkok, Gerard Lye of paultan.org, Malaysia’s top automotive information and news source, said: “There’s a sense of surefootedness to the SUV, as there was less body roll compared to the (fourth-generation Forester), while the AWD and Active Torque Vectoring...

Experience Subaru’s Finest at the Vietnam Motor Show 2019

• Four exciting Subaru models will be on display
• Experience Subaru’s four core technologies at the Subaru Ultimate Test Drive
• Enjoy thrilling precision driving performances at the Subaru Russ Swift Stunt Show

Ho Chi Minh City, 23 October 2019 – Motor Image, the exclusive distributor of Subaru vehicles in Vietnam, is proud to showcase the all-new, award-winning Subaru Forester, which now comes with all four of Subaru’s core technologies,...

Asian Dream seeks the next rising star with Michael Bolton

Presented by Subaru, reality singing competition offers six talented contestants from the region the opportunity of a lifetime to fulfil their dream as performing artistes

Singapore, 10 June 2019 - Motor Image announced today that global music legend Michael Bolton will return to Asia for the first season of Asian Dream, an all-new reality talent search where he will join hands with Subaru to shine a light on promising...

Reminder: Takata Airbag Recall

About the Takata Airbag Recall

Affected vehicles have a passenger side frontal airbag inflator which is susceptible to moisture intrusion. Over time, accumulated moisture can cause the inflator to rupture upon its deployment during a frontal collision. Abnormal deployments are mainly found on vehicles that are exposed to high heat and humidity for a prolonged period, hence, vehicles in Asia are more susceptible to this...

Tan Chong International Limited Unveils First Assembly Plant in Thailand

The first Subaru plant in Asia outside of Japan extends Tan Chong International Limited's automotive business in Asia

Bangkok, 23 April 2019 – Tan Chong International Limited (TCIL) officially unveiled its first Subaru assembly plant, occupying more than 100,000sqm in Bangkok's Ladkrabang Industrial Estate today. This is the first plant outside Japan to fully produce Subaru cars in Asia. With an initial investment of ฿5...

Motor Image Group customers not affected by power steering defects

Singapore, 24 January 2019 - Motor Image Group (MIG), distributor of Subaru vehicles in nine markets across Asia, today announced that its customers are not affected by the power steering defect announced by Subaru Corporation. None of the affected production has been delivered to MIG customers.

The Japanese automaker said on Wednesday that it had suspended production at production facilities in Japan from 16 January 2019 and will likely...

Subaru recalls vehicles with affected valve springs and multi-information displays

Singapore, 1 November 2018 - Subaru Corporation (Subaru) has announced two worldwide recalls for vehicles with possible valve springs defects and those with affected multi-information displays.

Recall of vehicles with affected valve springs

The recall for those with valve spring issues, involves vehicles manufactured from 16 January 2012 – 14 May 2013. The affected models are the 2013 Model Year (MY) BRZ,...

12-time Singaporean Participant Finally Wins Asia's Most Iconic Endurance Challenge

Second Female Winner in History of MediaCorp Subaru Car Challenge to Bring Home Grand Prize

30 October 2018, Singapore - Analiza Mokhtar from Singapore has emerged victorious in the 2018 Mediacorp Subaru Car Challenge, after clocking an impressive timing of 75 hours, 17 minutes and 58 seconds. The 40-year-old, the second female to win the Challenge in 17 years, has finally succeeded in bringing home the Grand Prize of a Subaru XV...

Mediacorp Subaru Car Challenge - Day 4, 30 Oct (1pm)

We’re well past the 70-hour mark for the Mediacorp Subaru Car Challenge with 10 participants remaining. 5 local and 5 regional participants are now that much closer to the Grand Prize of a brand-new Subaru XV 2.0i-S worth S$70,000.

This year’s Challenge might see a female participant emerge victorious for the first time – with three women putting up a tough fight against their male counterparts. Seven-time participant Ram Gerthi from...

27 Contestants Remaining at the 7pm Break on Day 3

Contestants starting to show signs of fatigue 52 hours in, with weather changes doubling intensity of Challenge

29 October 2018 - After an arduous 52 hours into the 2018 Mediacorp Subaru Car Challenge, 356 contestants have dropped out, leaving 15 local and 12 regional participants still in the running for this year’s Grand Prize of a brand-new Subaru XV 2.0i-S worth more than S$70,000.

Regional contestants are proving...

2018 MediaCorp Subaru Car Challenge Day 2

The Mediacorp Subaru Car Challenge has crossed the 29-hour mark with 101 participants still standing strong. A total of 67 local and 34 regional contestants remain in the running for the Grand Prize of a brand-new Subaru XV 2.0i-S worth over S$70,000.

This is the same number of participants left in challenge last year. The regional team from Thailand continue to stand strong with no drop-outs, while Malaysia and Philippines are also putting up...

125 Contestants Remain Standing at the 1pm Break on Day 2

Weather proving to be an unpredictable wildcard for contestants

28 October 2018 - 85 local and 40 regional contestants are still in the running for this year’s Grand Prize of a brand-new Subaru XV 2.0i-S, at the 2018 Mediacorp Subaru Car Challenge. Participants from the region have proven themselves to be strong contenders amidst the unpredictable weather – with Thailand putting up a strong showing with zero drop-outs as the...

2018 MediaCorp Subaru Car Challenge Day 1

The 2018 Mediacorp Subaru Car Challenge has crossed the six-hour mark, and 285 participants – 211 local and 74 regional, remain in the running for the Grand Prize of a brand-new Subaru XV 2.0i-S worth over S$70,000.

This number is more than last year’s 261 participants at the same time. Regional teams from Thailand, Philippines, Malaysia, China and Cambodia are still standing strong with no drop-outs.

The oldest contestant, 74-year-old Na...

Singapore Winner Takes Home Grand Prize After 10 Years

Mediacorp Subaru Car Challenge 2017 finale

• Abdul Hamid Bin Jonid takes home the Grand Prize of a Subaru XV 2.0i-S after lasting 74 hours and 15 minutes

31 October 2017, Singapore – 58-year-old Abdul Hamid Bin Jonid, one of the oldest winners of the Mediacorp Subaru Car Challenge, clocked an impressive 74 hours and 15 minutes to bring home the Grand Prize, after 10 years of entering the competition. First runner-up Luan Tu-Lang from...

Veterans Put Up a Strong Showing as the Mediacorp Subaru Challenge Returns for its Sixteenth Year

Day 2 of the Mediacorp Subaru Car Challenge 2017

29 October 2017 – 130 participants – 74 local and 56 regional – are still in the running for the Grand Prize at Asia's most extreme endurance challenge, the Mediacorp Subaru Car Challenge, which kicked off at 1pm yesterday afternoon, at Ngee Ann City's Civic Plaza. Despite intermittent showers, the temperatures at the arena stayed warm and humidity levels remained high at 91%.

The...

Asia's Most Extreme Endurance Challenge is Back with a New Team Twist

Mediacorp Subaru Car Challenge 2017 kicks off

• Mediacorp Subaru Car Challenge is into its 16th year
• For the first time in Challenge history, a group of 10 with the longest combined time will receive an additional prize of $5,000

28 October 2017, Singapore – Asia's most extreme endurance challenge, the Mediacorp Subaru Car Challenge has kicked off at 1pm this afternoon.

The Challenge, which returns for its 16th year, will see a...

Subaru launches the All-New Subaru XV Crossover in Singapore

Second model to employ the revolutionary Subaru Global Platform

Singapore, 27 July 2017 – Motor Image Enterprises, the exclusive distributor of Subaru vehicles in Singapore, has launched the All-New Subaru XV.

Representing the first full model change since the original Subaru XV was launched in 2012, this new crossover will excite drivers in a multitude of settings, from urban driving to the great outdoors. It is also the second model to...

Subaru launches the All-New Impreza at the Singapore Motorshow 2017

The All-New Impreza is the first model to employ the revolutionary Subaru Global Platform

Singapore, 12 January 2017 – Motor Image, the exclusive distributor of Subaru vehicles across nine countries in Asia, has launched the All-New Subaru Impreza at the Singapore Motorshow 2017.

The fifth-generation All-New Impreza is the first Subaru model that employs the new Subaru Global Platform, which will be the architecture for all future Subaru...

Subaru unveils the revolutionary Subaru Global Platform at the Singapore Motorshow 2017

A revolutionary overhaul of Subaru's vehicle architecture

Singapore, 12 January 2017 – Motor Image, the exclusive distributor of Subaru vehicles across nine countries in Asia, has unveiled the new Subaru Global Platform at the Singapore Motorshow 2017.

The new Subaru Global Platform is a brand new revamp of Subaru's vehicle architecture, elevating overall vehicle performance and offering an unparalleled driving experience with optimised...

Subaru at the Singapore Motorshow 2017

• All-New Subaru Impreza Launch
• Subaru Global Platform showcase
• Chance to win a brand-new Subaru Impreza and many exciting activities!

Singapore, 12 January 2017 – Motor Image, the exclusive distributor of Subaru vehicles in Singapore, is launching the All-New Subaru Impreza at the Singapore Motorshow 2017. Visitors to the Subaru booth will also get the chance to see the new Subaru Global Platform, which is the base for the All-New...

12th Time Contestant Finally Takes Home the Car Challenge Crown

Mediacorp Subaru Car Challenge 2016 finale

• 38-year-old Sunawr Ali from Singapore takes home the Grand Prize, after lasting for 75 hours and 58 minutes

Singapore, 8 November 2016 - 38-year-old Sunawr Ali S/O Idris Ali from Singapore has clocked an impressive 75 hours and 58 minutes, despite the blazing heat on the final day, to bring home the Grand Prize.

It was a battle of the former second-placers right down to the last minute,...

Contestants from Singapore, Philippines and Vietnam going strong 48 Hours into the endurance challenge

Day 3 of the Mediacorp Subaru Car Challenge 2016

• 59 participants still standing 48 hours into the gruelling endurance challenge
• Hong Kong, Taiwan and Cambodia contestants knocked out of the competition
• Heavy downpours and overcast conditions herald the beginning of Day 3
• Oldest participant still going strong

Singapore, 7 November 2016 - 341...

Braving the Elements to Take on the Challenge - Contestants Tackle Cool Conditions as the Competition and Temperature Heats up

Day 2 of the Mediacorp Subaru Car Challenge 2016

Singapore, 6 November 2016 - 24 hours...

Who Will Go the Distance? Get Set for Asia's Ultimate Endurance Challenge

The Mediacorp Subaru Car Challenge 2016 begins

• 2016 marks 15 years of the Mediacorp Subaru Car Challenge
• Onsite activities for visitors such as the Subaru Public Challenge and Family Relay Fiesta

5 November 2016, Singapore - Asia's most anticipated annual endurance challenge, the Mediacorp Subaru Car Challenge 2016, kicked off at Ngee Ann City's Civic Plaza at 1pm this afternoon.

Returning for its 15th year, the challenge brings...

Subaru launches the new MY16 Forester in Singapore

Subaru will initiate a brand-new campaign across the region alongside the launch of the Forester

Singapore, 21 March 2016 - Motor Image, the exclusive distributor of Subaru vehicles in the Southeast Asian region, launched the new MY16 Subaru Forester in Singapore. With improved handling dynamics, innovative technologies, and aesthetic upgrades, the Forester is the ideal choice for an active family that wants to live life to the...

Subaru launches brand new model in Singapore - The Subaru Levorg

New model, new engine and new adventures

Singapore, 14 January 2016 – Motor Image, the exclusive distributor of Subaru vehicles in the Southeast Asian region, today launched a brand new model, the Subaru Levorg at the 2016 Singapore Motorshow. The name 'Levorg' derives from a combination of the words 'Legacy', 'Revolution' and 'Touring', offering customers a vehicle that combines the performance and practicality of a...

A new generation of crossovers - The all-new Subaru MY16 XV

Motor Image launches the MY16 crossover in Singapore

Singapore, 14 January 2016 – Motor Image, the exclusive distributor of Subaru vehicles in the Southeast Asian region, today launched the all-new MY16 Subaru XV at the 2016 Singapore Motorshow. With the goal of enhancing the previous generation Subaru XV, the all-new MY16 Subaru XV offers customers with improved aesthetics, better driving dynamics and new features.

"With the launch of...